Audi Takes Home 2nd Place in Benchmark 2013 J.D. Power & Associates APEAL Study

As any responsible car dealer should, we keep a close eye on the national performance of our manufacturer not only in terms of sales, but also in terms of performance in car reviews, studies, and shows.

So we're pleased to announce here at Audi Eau Claire that our car brand performed very well at the annual J.D. Power & Associates APEAL Study, improving the overall brand rank position by two spots to 2nd place overall!

The APEAL Study, meaning Automotive Performance, Execution, and Layout Study, scores cars and manufacturers according to feedback from consumers who own the vehicles, as well as data from dealerships via customer purchasing experience surveys among others. J.D. Power and Associates is one of the most respected names in the auto business, so scoring well in these annual studies is important to both consumer and manufacturer.

One specific model that helped the brand gain such impressive recognition from the study is the Audi Allroad, which took home the top spot in its category as 'Highest Ranked Compact Premium CUV'. Other models that were top 3-finishers in their respective categories are the A4, A5, A6, A8, Q5, and Q7 models.

The Audi bandwagon is certainly filling up quickly, but we still have plenty of amazing and currently available Audi new models available here at our Eau Claire, WI showroom, so come by soon. Proudly serving the entire Maplewood, MN area as well, one of our friendly staff will be happy to show you around any model more carefully or to schedule you a test drive.

Categories: News
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